Build A Content Machine That Turns Attention Into Dollars

Join top-tier entrepreneurs building short-form content engines with Kallaway’s 1B+ view method for going viral at will

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- Kallaway

Short Form Academy (Private Invite)

Short Form Academy helps business owners build a short-form content machine that consistently generates organic views and turns free attention into predictable leads & sales.It’s the easiest way to go from zero to crushing on social media.Together, we’ll get you publishing high-quality videos that consistently resonate with your ideal buyer and convert their interest into more revenue for your business.

The Academy (What To Expect)

As a new member of SFA, our goal is to design and build…

  • The Blueprint: Your Personalized Content Strategy for generating high-quality short-form videos that build max brand authority in your space

  • The Funnels: Your Buyer Activation Flows to passively convert free views into leads

  • The System: Your Content Operating System to maximize consistent results with less effort

1. Your Personalized Content Strategy

Content is a game of quality and consistency. To win big, you'll need a systematic approach for making content that resonates deeply with your ideal buyer.As a member of the Academy, we’ll work together to build your own Personalized Content Strategy, a custom formula for reliably building trust and strengthening your brand authority every time you hit publish.When you pair quality content with strategic distribution, every video becomes an asset working for your business 24/7.

2. Your Buyer Activation Flows

It’s important to realize that views alone won't drive business growth. To generate consistent leads, you need to build intentionally crafted pathways that convert casual viewers into qualified buyers.As a member of the Academy, you’ll also craft your own Buyer Activation Flows that turn complete strangers into followers, and ultimately, loyal customers.When your activation flows are dialed in, even modest view counts will translate into massive conversion for your business.

3. Your Content Operating System

Once you start creating content and generating leads, you'll need a scalable system to increase output and maximize performance while minimizing time spent. The goal is to earn more revenue while spending less time making content.As a member of the Academy, you’ll develop your own Content Operating System – a proven, repeatable, plug-and-play approach, based on your business’ unique strengths, expertise, and niche focus.This system alone will take you from zero to consistent lead flow in a matter of months, whether you’re directly involved or delegate the content workload to your team.

The Program (How It Works)

Phase 1 (Learn): Build A Winning Content Strategy

As a member, you’ll get your first 1-on-1 strategy call with Kallaway to clarify your step-by-step content roadmap and walk away with:

  • Strategy: A Personalized Content Strategy (based on your business’ unique strengths, expertise, and target audience)

  • Action: A comprehensive review of your first 10 video ideas (to maximize your hit rate in the early stages)

  • Blueprint: A roadmap for consistently producing high-quality videos that generate leads

  • Feedback: An additional 1-on-1 feedback session with Kallaway after publishing your first 5 videos

Phase 2 (Grow): Accelerate Lead Generation

After establishing your content foundation, we'll implement the complete SFA model to accelerate your lead generation. As a member, you’ll get:

  • Community access to Kallaway and all other Academy members for answering help requests within 24 hours, whether through our optional group calls or async support

  • The complete SFA Workshop Library with proven templates, scripts, tools and tactics to help you go faster. As well as access to all past and future workshops.

  • Optional Weekly Tuesday calls for live support

  • Optional Weekly Thursday Hot Seat sessions for direct feedback on your videos

  • Free access (with membership) to sandcastles.ai to automate the short-form video research + scriptwriting process

You’ll be joining a community of vetted A-players to rely on when you feel stuck, hold you accountable, and celebrate wins with on your path to consistent short-form video success.

Phase 3 (Scale): Implement Content Engine

The final phase focuses on optimizing your content strategy and identifying your winning formulas: more consistency, better video performance, and more sales with less effort.With your Personalized Content Strategy and ContentOS in place, we'll help you:

  • Systematize your content creation to reduce recurring time investment

  • Optimize your idea selection and content performance to drive more top of funnel traffic

  • Fine-tune your buyer activation flows to attract higher-quality leads

  • Optimize your conversion processes to increase client acquisition

At this point, you can choose to:

  1. Continue expanding your content strategy to include other content formats (long-form video on YouTube, newsletters, etc.)

  2. Coast and continue acquiring customers with minimal incremental effort

This full 3 phase program is expected to take ~16 weeks to complete.

Investment

As an early member, you’ll get access to Short Form Academy for $297/week.We will never offer this price point again. Price increases to $347/week at 80 members.

Time To Results

DISCLAIMER: I do not guarantee you will make any amount of money in any amount of time. I want to be completely upfront about this with you…success with content requires a ton of work and is entirely dependent on how hard you push.That being said, if you take this seriously, follow my strategies, use my methods, and make use of all the resources and support I provide you, within 16 weeks you can reasonably expect to establish:

  • A Personalized Content Strategy for maximizing results with minimal time investment

  • Your Buyer Activation Flows for passively converting views into leads

  • Your Content Operating System for consistently creating high-quality videos

  • Significant initial traction with your first 50+ videos

  • A complete content system running in under 4 hours per day

After 16 weeks, you'll have a reliable lead generation engine with the option to continue scaling revenue with us or leave with your content growth engine built.To preserve spots for long-term members…we have a strict rule that if you leave, you cannot rejoin for a year.

Terms & Guarantees

No contracts or commitments. Stay as long as you're getting value, leave whenever you want. We’ve priced it weekly (with no minimum committments) to completely derisk the program for members.No guarantees, big promises or refunds

To Recap

PHASE 1 (Learn): We get you started on your winning path with a 1-on-1 strategy call to build your Personalized Content Strategy, review your initial 10 content ideas, and design your custom roadmap to consistent lead generation. Then, we guide you with deep learning and rapid iteration to get you making quality content that attracts your ideal clients.PHASE 2 (Grow): We refine your Content Operating System, Buyer Activation Flows, and Personalized Content Strategy using the tools, resources, and top-quality peer group to help you consistently turn views into qualified leads without additional effort.PHASE 3 (Scale): We help you optimize your Content Operating System to dramatically increase your conversion rate, lower your customer acquisition costs, and build predictable systems for turning attention into revenueYou’ll progress through all three phases over 16 weeks.

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Short Form Academy

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- Kallaway

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